December 11, 2013


Hardwax Oil Magic on a Walnut floor

Walnut Plank, Hand pillowed edges and moderate distressing - Hardwaxoil Magic Finish
Hoffmann Hardwood Floors

"Thank you Daniel and Deven for all the direction and education you've provided. This was our first Ciranova application and I'm proud to say we are only going to use it for HWO applications from here on. We were impressed with the second coat and it didn't leave the dry spots on crotch figuring and crossgrain Walnut that other HWOs do - Ciranova Magic Oil is much more full.

Here's the beta on this particular job - We used 8" wide character Walnut long lengths. Hand pillowed edges and moderate distressing. First coat was applied with rags, wipe-on/wipe-off. Second coat was done the same. 

Thanks for looking"

Blake Hoffmann
Hoffmann Hardwood Floors
Lake Tahoe, Ca

Walnut Plank, Hand pillowed edges and moderate distressing - Hardwaxoil Magic Finish
Hoffmann Hardwood Floors

December 01, 2013


Finishing furniture with Hardwax Oil.

Reclaimed white oak table, Hardwaxoil Magic finish.
Ciranova Hardwax Oil can be a great finish, not just for the floor and look just as amazing on hand crafted, custom furniture. These pieces finished with Hardwax oil can provide many years of protection and can easily be cared for, to the point where sanding and refinishing will never have to be performed but only simple maintenance. Ciranova's various oils can be worked into surfaces differently to give a bright luster or matt, full looking, hard feel.
Dave Watson from Frontier Floor Co. using Hardwaxoil Magic on a few recent projects.

Ebonized euro oak dining table, Hardwaxoil Magic finish.

Reclaimed white oak table, Hardwaxoil Magic finish.
October 17, 2013


Christopher Rivard Eco-Options Hardwood Floors

Christopher Rivard from Eco-Options Hardwood Floors finishing a beautiful reclaimed pine floor with Ciranova Hardwaxoil Full Solid Clear. Eco-Options the Partnership between, Christopher Rivard and Christopher Feriero do some amazing work, you can check out his Flickr site here: 

Application was mostly done by hand, he was very happy with the way the product worked and suited their custom style, he has also done some great samples with the Ciranova Reactive, and Aquavintage stains.



Thank you Chris for using Ciranova!


June 06, 2013

1 Comment

Independent Sales Representative (Nationwide)

Are you experienced in Hardwax Oils or Reactive Stains? Ciranova is producing some of best quality Stains and Oils on the market today…


Ciranova North America, is importing these popular lines of wood finishing products from Belgium and with these unique products, contractors can create custom colors and rustic hard wood floors and finishes, with easy to apply stains and oils, achieving similar results of complex chemical treatments. New markets exist in North America to distribute these products as the popularity grows here, following on from European trends. We are in the process of contacting flooring contractors, cabinet makers and re-sellers promoting Ciranova products. There exists an opportunity for Independent Sales agents to work with us, representing these products, make sales and signing up distributors.


In addition to representing high-end finishing products, strong commission structure will ensure competitive compensation on initial sales and continuing commissions on client accounts will ensure a long lasting future with Ciranova North America.


If you have an interest in working with us as an Independent Sales Representative, please feel free to contact us.


May 02, 2013


CIRANOVA's Hardwaxoil

Hello, I would like to talk I little bit about what goes into CIRANOVA Hardwaxoil. 

CIRANOVA Hardwaxoil Full Solid is hard yet flexible, waterproof and impervious to alcohol and many food acids. As a penetrating oil, it allows wood to continue its aging process and to develop its patina. The wood’s rich natural color is enhanced while the wood is nurtured with Hardwaxoil Full Solid. A floor, a piece of furniture, or any other wood object finished with Hardwaxoil Full Solid will never have to be stripped again. Any sign of wear disappears when a thin “maintenance” coat of oil is rubbed in. The maintenance coats, rather than cause a build-up, actually improve the patina as they protect and preserve the wood. Ultimately, any project finished with our CIRANOVA Hardwaxoil Full Solid becomes more beautiful with time. 

We use the purest raw materials available, reducing the environmental impact and minimizing a finisher’s exposure to toxic fumes and chemicals. CIRANOVA Hardwaxoil Full Solid is both, finisher-friendly and environmentally responsible. 

Microscopic examination of the coat shows a three-dimensional molecular locking of the finish into the wood fibers. One Full Solid coat creates a durable finish that bonds completely to the wood as if it were. However, we always advise to apply a coat of maintenance oil over any pigmented coat of Full Solid, to prevent the wearing off of color in high traffic areas. CIRANOVA Hardwaxoil Full Solid does not deteriorate over time. The molecular locking of the finish into the wood remains stable . The bonding also gives flexibility to the surface, making it capable of withstanding wear and tear. 

CIRANOVA Hardwaxoil Full Solid also contributes to the ease of maintaining an oiled finish. When a piece of wood is routinely treated with CIRANOVA FLOORING SOAP and periodically oiled with CIRANOVA MAINTENANCE OIL, after cleaning with the Intensive cleaner, molecules in the fresh coat bond with those in the existing finish, forming a new, smooth uninterrupted surface. 

Daniel Brooks

February 09, 2013


An Introduction by Deven Gadula

I have to say, honestly, that the initial introduction to the reactive stains by Ciranova brought mixed feelings upon me. Having spent about a decade searching for and reading books and other materials and Internet forums covering and explaining this subject - and having gone through countless hours (10 hours every week on average, going back 8-9 years, makes that about 4,500 hours) experimenting; getting nowhere; getting somewhere; starting to understand the issue; and finally figuring most of it out - I was shocked to find out that what I thought the best European flooring vendors were achieving on their own through a similar struggle to mine, was given to them on a silver plate, or should I say in a metal can?

When Rubio Monocoat showed up here a few years ago with their Fumed and Smoked products, I started adding these mixtures into our processes occasionally and found them useful, but definitely not powerful enough to forgo my own methods and research. The reactions were sort of turning boards slightly into grey shades, but while achieving other tones became possible, the outcome was rather limited and…weak.

Ciranova not only produces a few grey tones. Light Grey, by the way, is their biggest reactive stain seller. Their Cognac tone (they call it Baro) is as powerful and perfectly developed reaction as I have ever done, seen or can imagine, and it is mind boggling that you can pour it straight out of a can. Ciranova has the entire range of colors and - what is even more important - they are inter-mixable. A creative wood finisher can develop his own tones of colors and he can layer them as well. This layering process is much more tricky and it really requires either some guidance or plenty of patience and perseverance. However, the final effect you can achieve by pouring (it is extremely important that you don't apply these liquids too thin) ready-to-use liquids out of cans onto boards containing a substantial amount of tannin, is as impressive as can be seen in the nicest showrooms throughout any country.

As the initial disappointment of the rapidly decreasing significance of my expertise subsided, I realized that the Ciranova brand, known previously only to a select group of industry-insiders in Belgium, France and other European countries, was going to be known to the rest of the world as well, because such was the ambition of their managers. Since I could understand the reactions they were able to capture and magically contain in cans, we found a lot to talk about. We were talking about the reactive stains, but also about the hardwax oils.

My flooring company, First, Last & Always, has been using hardwax oils since 2007. This was about a year prior to when most of us in America started hearing about these products. The global recession first brought us European flooring manufacturers ( I guess they had some free time on their hands). Mark Hak (who has become a good friend of mine by now) showed up at our showroom for the first time in the summer of 2008, and his Hakwood brand out of Holland is pretty well known in America by now. His marketing has first introduced many of our designers and architects to the term Hardwax Oil.  By the way, Mark was greatly influential in popularizing the engineered floors inside of Europe when Hakwood started mass producing and selling back in 2003. Schotten & Hansen most likely pioneered the idea of the 3 layered engineered floor back in 1988, when Torben Hansen started producing them for his own crews to install. The entire European Community is on the wagon now, but back in even 2010 the stigma of the term 'engineered' was still prevalent among the industry. When I mentioned to some of the French suppliers of old recovered floor boards that I was thinking of engineering them, they would look at me like I was trying to waste good material and to turn it into something nobody would value or want.

The hardwax oil I became first familiar with was Blanchon Oil. Then we also started using Osmo and Rubio Monocoat. I loved the look of these finishes from the start and the fact that unlike the paste wax or sealer and paste wax finishes we had used as well, hardwax oiled floors could be cleaned in a standard fashion, with liquid cleaner, was a big advantage over the beautiful paste wax finishes. I was afraid to recommend the hardwax oil finishes to my clients for the first couple of years, because I really didn't know how durable they would be and I did not want the liability such recommendation would carry. Thanks to Mark Hak and to the avalanche of the follow-up to his marketing activities, by 2011 we had more hardwax oil jobs than we needed, most of them specified by architects and designers. Just to give you an idea of how much this market is growing: in 2008 First, Last & Always had done 4 hardwax oiled jobs, while In 2012 we completed nearly 30 projects. What I have learned over the last years of working with hardwax oils, is that it is important to make sure you don’t over-sand the surface. No higher grit than 100 or 120 should be used on the surface of the wood. If you need to sand it to the higher grit for any reason, you should reopen the grain with 100 or 120 grit paper to assure that the oils and waxes impregnate themselves sufficiently into the grain of wood. The other important factor is the need of the annual maintenance of floors in main walking areas. Once you let the finish wear too much, you will not be able to fix it easily, unless you are working on a Schotten & Hansen floor. Somehow these German geniuses have figured something out that I can't quite comprehend yet. It is extremely important to remind your clients (probably best through automated emails) that they need to allow you to schedule the application of maintenance oil every year. The beauty of these oils (when they are applied properly) is that they get inside the worn areas where they are missing and needed without affecting the overall look of a floor. I now stand fully behind the durability of hardwax oiled floors, and when I need to convince certain clients, I tell them this story, which - I honestly have to say - find hard to believe myself sometimes:

First, Last & Always had installed Hickory Pecan (much harder than Oak) distressed hardwood floors at the restaurant French Laundry in Yountville, Napa Valley, 7 years ago. The manager had requested us to apply the most durable finish on these floors and we ended up using 3 coats of the catalyzed epoxy finish, Bacca Glitsa. Every year since then the restaurant was closed for maintenance in July and year after year we had to re-scrape and refinish these floors. Back in 2011 we told the manager that it was the last time we were able to re-scrape those floors because there was no more wood left. After some consideration and tests done on a sample, we decided to use 2 coats of hardwax oil instead. The restaurant is extremely busy and the traffic is very heavy at all time. We now apply the maintenance oil coat twice a year, but from looking at the results of the last 18 months, we can definitively say that this hardwax oil has performed better than the Bacca Glitsa finish we used in the past. That fact has really opened up my eyes to the full potential of this product.

Ciranova offers 3 kinds of hardwax oil. Their standard 1st line of HardwaxOil can be compared to Osmo Polyx Oil or to Blanchon Oil. Ciranova's 2nd line is called HardwaxOil Magic. In terms of the look it leaves behind, this line can be compared to Blanchon Environment, the finish of the company first able to achieve the 'natural wood look'. Ciranova's HardwaxOil Magic has a very low sheen and the oil is often almost invisible. That is why they called it Magic. Ciranova's 3rd line of hardwax oils is called HardwaxOil Full Solid and it basically resembles, in application and in performance, Rubio Monocoat Hardwax Oil. Both are 95% solid (only 5% of product ends up evaporating into the air, which earns it the 0 VOC label). The main difference between them is that Rubio Monocoat Hardwax Oil mixes with a hardener and, once it is mixed with a hardener, can be used only for so many hours. The left overs have to be disposed of. Ciranova's scientists were able to develop an accelerator instead of the hardener. Once you mix the oil with the accelerator and you have a left-over amount, you can pour it back into the can and close it. The product stays good for at least 4 months, and can be used during that period of time. All 3 of Ciranova's lines of hardwax oils come in various colors. For better protection, Ciranova advises to always apply a coat of clear hardwax oil on top of the colored one. This is a great advice, because I have seen many floors in Europe where (often in the flooring showrooms) the color has been worn out of the main walking areas. Most of the European flooring vendors apply a coat of HardwaxOil Magic Natural as a last step, regardless of the products used below it. For many of the European insiders I have talked to, that is the favorite hardwax oil on the market. It truly does look beautiful if you like the look of the unfinished floor.

Once I had realized that their reactive stains were simply unparalleled and that they owned the most recognized (by the industry insiders) hardwax oil product on the market, I offered my services to them. Once I was trained by Lorenzo Cosse, (Ciranova's scientist turned sales manager), I became aware of the fact that although we could easily be selling these products here in North America, real success will require some training of our future clients, because only then would they be able to use the Ciranova products to their full potential. You can figure it all out on your own, but the process could potentially become very time consuming and prove to be discouraging. Mixing stains and dyes is much simpler than combining the reactive solutions. However, it is not only likely but almost certain that new beautiful cabinet and flooring samples will be produced by the creative individuals, with the help of the Ciranova products. These unseen possibilities could surprise even the mad scientist Lorenzo himself.

I am actually looking forward to doing it myself.